Bread Financial
About: Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
Employees: 6,000
Fund manager confidence
Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)
24% more capital invested
Capital invested by funds: $2.4B [Q3] → $2.99B (+$582M) [Q4]
15% more call options, than puts
Call options by funds: $10.4M | Put options by funds: $9.06M
0% more first-time investments, than exits
New positions opened: 47 | Existing positions closed: 47
1% less funds holding
Funds holding: 324 [Q3] → 320 (-4) [Q4]
3.24% less ownership
Funds ownership: 101.58% [Q3] → 98.34% (-3.24%) [Q4]
15% less repeat investments, than reductions
Existing positions increased: 104 | Existing positions reduced: 123
17% less funds holding in top 10
Funds holding in top 10: 6 [Q3] → 5 (-1) [Q4]
Research analyst outlook
3 Wall Street Analysts provided 1 year price targets over the past 3 months
3 analyst ratings
RBC Capital Karl Shepard 0% 1-year accuracy 0 / 5 met price target | 46%upside $68 | Sector Perform Maintained | 31 Jan 2025 |
Barclays Terry Ma 52% 1-year accuracy 11 / 21 met price target | 14%upside $53 | Underweight Maintained | 31 Jan 2025 |
Compass Point David Rochester 42% 1-year accuracy 10 / 24 met price target | 87%upside $87 | Buy Maintained | 21 Jan 2025 |
Financial journalist opinion
Based on 6 articles about BFH published over the past 30 days









