Better Choice CompanyBTTR
Market Cap: $4.09M
About: Better Choice Co Inc is a pet health and wellness portfolio company, offering consumers a wide variety of recognized premium pet products and hemp-derived CBD supplements. Its portfolio includes kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products, supplements and grooming aids. Its core products sold under the Halo brand are sustainably sourced, derived from real whole meat and no rendered meat meal and include non-GMO fruits and vegetables. Its core products sold under the TruDog brand are made according to nutritional philosophy of fresh, meat-based nutrition and minimal processing.
Employees: 32
Fund manager confidence
Based on 2024 Q2 SEC filings by fund managers ($100M+ AUM)
200% more repeat investments, than reductions
Existing positions increased: 3 | Existing positions reduced: 1
162% more capital invested
Capital invested by funds: $46.7K [Q1] → $122K (+$75.5K) [Q2]
33% more first-time investments, than exits
New positions opened: 4 | Existing positions closed: 3
9% more funds holding
Funds holding: 11 [Q1] → 12 (+1) [Q2]
2.6% more ownership
Funds ownership: 0.95% [Q1] → 3.55% (+2.6%) [Q2]
Research analyst outlook
We haven’t received any recent analyst ratings for BTTR.
Financial journalist opinion
Based on 7 articles about BTTR published over the past 30 days