Cricut
CRCT
About: Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company's cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.
Employees: 640
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
158% more call options, than puts
Call options by funds: $819K | Put options by funds: $317K
79% more repeat investments, than reductions
Existing positions increased: 59 | Existing positions reduced: 33
14% more capital invested
Capital invested by funds: $137M [Q1] → $155M (+$18.6M) [Q2]
3.3% more ownership
Funds ownership: 41.15% [Q1] → 44.45% (+3.3%) [Q2]
4% less first-time investments, than exits
New positions opened: 25 | Existing positions closed: 26
1% less funds holding
Funds holding: 134 [Q1] → 132 (-2) [Q2]
Financial journalist opinion
Based on 7 articles about CRCT published over the past 30 days
