DraftKingsDKNG
About: DraftKings got its start in 2012 as an innovator in daily fantasy sports. Then, following a Supreme Court ruling in 2018 that allowed states to legalize online sports wagering, the company expanded into online sports and casino gambling, where it generally holds the number two or three revenue share position across states in which it competes. DraftKings is now live with online or retail sports betting in about 25 states and iGaming in five states, with both products available to around 40% of Canada's population. In 2024, sports revenue was 61% of total sales, i-gaming 32%, and fantasy and lottery 7%. The company also operates a non-fungible token commissioned-based marketplace and develops and licenses online gaming products.
Employees: 5,100
Fund manager confidence
Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)
47% more first-time investments, than exits
New positions opened: 131 | Existing positions closed: 89
43% more call options, than puts
Call options by funds: $1.25B | Put options by funds: $874M
4.56% more ownership
Funds ownership: 76.78% [Q3] → 81.34% (+4.56%) [Q4]
3% more funds holding
Funds holding: 765 [Q3] → 788 (+23) [Q4]
1% more capital invested
Capital invested by funds: $14.6B [Q3] → $14.8B (+$177M) [Q4]
11% less repeat investments, than reductions
Existing positions increased: 247 | Existing positions reduced: 278
13% less funds holding in top 10
Funds holding in top 10: 16 [Q3] → 14 (-2) [Q4]
Research analyst outlook
13 Wall Street Analysts provided 1 year price targets over the past 3 months
13 analyst ratings
Benchmark Mike Hickey 58% 1-year accuracy 54 / 93 met price target | 37%upside $51 | Buy Maintained | 10 Mar 2025 |
Morgan Stanley Stephen Grambling 57% 1-year accuracy 16 / 28 met price target | 42%upside $53 | Overweight Maintained | 24 Feb 2025 |
JP Morgan Joseph Greff 38% 1-year accuracy 9 / 24 met price target | 64%upside $61 | Overweight Maintained | 18 Feb 2025 |
JMP Securities Jordan Bender 57% 1-year accuracy 32 / 56 met price target | 61%upside $60 | Market Outperform Maintained | 18 Feb 2025 |
Wells Fargo Daniel Politzer 41% 1-year accuracy 24 / 59 met price target | 61%upside $60 | Overweight Maintained | 18 Feb 2025 |
Financial journalist opinion
Based on 43 articles about DKNG published over the past 30 days









