Forrester ResearchFORR
FORR
About: Forrester Research Inc provides independent research, data, and advisory services. It operates through the following segments: The Research segment develops and delivers research, connect, and analytics products; The consulting segment includes the revenues and the related costs of the company's consulting organization, and the Events segment is engaged in developing and hosting in-person and virtual events.
Employees: 1,571
0
Funds holding %
of 7,312 funds
–
Analysts bullish %
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
3.05% less ownership
Funds ownership: 53.03% [Q4 2024] → 49.98% (-3.05%) [Q1 2025]
5% less funds holding
Funds holding: 99 [Q4 2024] → 94 (-5) [Q1 2025]
15% less repeat investments, than reductions
Existing positions increased: 28 | Existing positions reduced: 33
20% less first-time investments, than exits
New positions opened: 16 | Existing positions closed: 20
44% less capital invested
Capital invested by funds: $158M [Q4 2024] → $87.7M (-$70.1M) [Q1 2025]
100% less call options, than puts
Call options by funds: $0 | Put options by funds: $7K
Research analyst outlook
We haven’t received any recent analyst ratings for FORR.
Financial journalist opinion
Based on 7 articles about FORR published over the past 30 days
Positive
Zacks Investment Research
2 days ago
All You Need to Know About Forrester Research (FORR) Rating Upgrade to Buy
Forrester Research (FORR) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #2 (Buy).
Positive
Zacks Investment Research
2 days ago
Are Investors Undervaluing Forrester Research (FORR) Right Now?
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
Neutral
Business Wire
1 week ago
Forrester's Total Experience Score Exposes Tesla's Brand Dichotomy: Loved By Customers, Shunned By Prospective Buyers
CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester's (Nasdaq: FORR) Global Total Experience Score Rankings, 2025, while Tesla enjoys a strong brand perception among its customers, it fails to connect with potential buyers, and represents the widest perception gap across more than 400 brands evaluated across 10 industries and 13 countries. The auto manufacture achieved a customer score of 72.5 points, exceeding the industry benchmark, and even outperformed highly regarded brands like Hond.
Neutral
Business Wire
2 weeks ago
Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience
LONDON--(BUSINESS WIRE)--According to Forrester's (Nasdaq: FORR) Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer and non-customer segments, they are better positioned to win and serve customers — unlocking up to 3.5x revenue growth and significantly boosting customer loyalty. Forrester's research shows that brand experience (BX) and customer experience (CX) are interconnected. To drive growth, companie.
Neutral
Business Wire
2 weeks ago
Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience
NASHVILLE & CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester's (Nasdaq: FORR) Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer and noncustomer segments, they are better positioned to win and serve customers — unlocking up to 3.5x revenue growth and significantly boosting customer loyalty. Forrester's research shows that brand experience (BX) and customer experience (CX) are interconnected. To d.
Neutral
Business Wire
2 weeks ago
Forrester's Brand Experience Index Reveals A Stark Perception Gap Between Customers And NonCustomers Across Industries And Regions
NASHVILLE, Tenn. & CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester's (Nasdaq: FORR) Brand Experience Index (BX Index™), both customers and noncustomers are more likely to purchase from, recommend, prefer, and pay a premium for brands with strong brand experience (BX) scores. Across all industries and countries, the average customer BX Index score consistently surpasses the noncustomer score, with differences ranging from 5 to 30 points. For example, in the US, Tesla earns a relatively.
Neutral
Business Wire
2 weeks ago
Forrester's 2025 Global Customer Experience Index Rankings: 21% Of Brands Declined, 6% Improved, And 73% Remained Unchanged
NASHVILLE, Tenn. & CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester's (Nasdaq: FORR) global Customer Experience Index (CX Index™) 2025 rankings, ongoing challenges that drove last year's decline in customer experience (CX) quality — weaker employee experience, waning customer obsession, disappointing tech implementations, and economic volatility — continue to impact how consumers perceive CX quality. Furthermore, the disparity between the customer experience that brands intend to deliv.
Neutral
Business Wire
1 month ago
Forrester Announces 2025 Customer Obsession Awards Winners For North America
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced Canadian Imperial Bank of Commerce (CIBC) as the recipient of its Customer-Obsessed Enterprise Award. Additionally, John Miller, vice president of consumer and retail solutions at AT&T, has been named the winner of this year's Customer-Obsessed Leadership Award. These awards recognize organizations and senior leaders, respectively, who prioritize customers in their leadership, strategy, and operations to drive succe.
Neutral
Business Wire
1 month ago
Forrester Announces The EMEA Recipients Of Its 2025 Customer-Obsessed Enterprise Award
LONDON--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced that Brenntag and e& are the winners of its 2025 Customer-Obsessed Enterprise Award for Europe, Middle East, and Africa (EMEA). The award recognises organisations that place their customers at the centre of their leadership, strategy, and operations to drive business outcomes, including building sustainable growth, customer loyalty, and employee engagement. Both recipients will be celebrated at CX Summit EMEA, a leading event.
Positive
Seeking Alpha
1 month ago
Forrester Research: Rare Deep Value Play With Chart Turning Higher
Forrester Research is deeply undervalued, with its share price dropping to multi-year lows on weaker sales, despite terrific profit margins and a strong balance sheet. If operations stabilize, I see fair value as high as $30 per share into 2026, offering significant upside from $11 currently. The technical trading picture for FORR is ripe for a turnaround in price, as underlying momentum has improved dramatically over the last 6 weeks.
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