HOG stock icon

Harley-Davidson
HOG

$36.47
2.56%

Market Cap: $4.8B

 

About: Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.

Employees: 6,400

0
Funds holding %
of 6,686 funds
0
Analysts bullish %
of 3 analysts

Fund manager confidence

Based on 2024 Q2 SEC filings by fund managers ($100M+ AUM)

40% more call options, than puts

Call options by funds: $63.4M | Put options by funds: $45.3M

0.45% more ownership

Funds ownership: 84.86% [Q1] → 85.3% (+0.45%) [Q2]

8% less first-time investments, than exits

New positions opened: 59 | Existing positions closed: 64

1% less funds holding

Funds holding: 408 [Q1] → 403 (-5) [Q2]

10% less repeat investments, than reductions

Existing positions increased: 116 | Existing positions reduced: 129

20% less funds holding in top 10

Funds holding in top 10: 5 [Q1] → 4 (-1) [Q2]

24% less capital invested

Capital invested by funds: $5.07B [Q1] → $3.85B (-$1.22B) [Q2]

Research analyst outlook

3 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$34
7%
downside
Avg. target
$39
8%
upside
High target
$44
21%
upside

3 analyst ratings

positive
33%
neutral
67%
negative
0%
UBS
Robin Farley
67% 1-year accuracy
8 / 12 met price target
10%upside
$40
Neutral
Maintained
23 Aug 2024
Baird
Craig Kennison
69% 1-year accuracy
18 / 26 met price target
21%upside
$44
Outperform
Maintained
26 Jul 2024
Citigroup
James Hardiman
59% 1-year accuracy
10 / 17 met price target
7%downside
$34
Neutral
Maintained
12 Jun 2024

Financial journalist opinion

Based on 9 articles about HOG published over the past 30 days