80.59 USD
+2.16
2.75%
At close Dec 20, 4:00 PM EST
After hours
80.68
+0.09
0.11%
1 day
2.75%
5 days
-2.59%
1 month
17.29%
3 months
6.01%
6 months
50.16%
Year to date
-9.45%
1 year
-9.56%
5 years
-41.13%
10 years
242.94%
 

About: Roku enables consumers to stream television programming. It has more than 80 million streaming households and provided well over 100 billion streaming hours in 2023. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.

Employees: 3,150

0
Funds holding %
of 6,809 funds
0
Analysts bullish %
of 15 analysts

Fund manager confidence

Based on 2024 Q3 regulatory filings by fund managers ($100M+ AUM)

40% more funds holding in top 10

Funds holding in top 10: 5 [Q2] → 7 (+2) [Q3]

27% more capital invested

Capital invested by funds: $6.21B [Q2] → $7.87B (+$1.66B) [Q3]

1.15% more ownership

Funds ownership: 81.69% [Q2] → 82.84% (+1.15%) [Q3]

5% more first-time investments, than exits

New positions opened: 77 | Existing positions closed: 73

1% more funds holding

Funds holding: 521 [Q2] → 525 (+4) [Q3]

1% less call options, than puts

Call options by funds: $768M | Put options by funds: $779M

18% less repeat investments, than reductions

Existing positions increased: 155 | Existing positions reduced: 190

Research analyst outlook

15 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$55
32%
downside
Avg. target
$82
2%
upside
High target
$100
24%
upside

15 analyst ratings

positive
47%
neutral
40%
negative
13%
Loop Capital
Alan Gould
84% 1-year accuracy
16 / 19 met price target
1%downside
$80
Hold
Maintained
9 Dec 2024
Wedbush
Alicia Reese
91% 1-year accuracy
10 / 11 met price target
24%upside
$100
Outperform
Maintained
6 Dec 2024
Needham
Laura Martin
77% 1-year accuracy
252 / 329 met price target
24%upside
$100
Buy
Maintained
4 Dec 2024
UBS
John Hodulik
80% 1-year accuracy
12 / 15 met price target
9%downside
$73
Neutral
Initiated
22 Nov 2024
Baird
Vikram Kesavabhotla
92% 1-year accuracy
11 / 12 met price target
12%upside
$90
Outperform
Upgraded
18 Nov 2024

Financial journalist opinion

Based on 39 articles about ROKU published over the past 30 days

Positive
Zacks Investment Research
1 day ago
Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
Roku (ROKU) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
Positive
The Motley Fool
2 days ago
1 Undervalued Growth Stock Down 83% to Buy Before 2025
This growth stock is entering new geographies and adding new products.
1 Undervalued Growth Stock Down 83% to Buy Before 2025
Positive
The Motley Fool
3 days ago
3 Top Stocks That Could Double in 2025
Stocks are set to close out 2024 with one of their best performances this century.
3 Top Stocks That Could Double in 2025
Positive
MarketBeat
3 days ago
Could Roku and The Trade Desk Create the Ultimate Adtech Giant?
A merger between streaming technology and connected TV (CTV) leader Roku Inc. NASDAQ: ROKU and adtech leader The Trade Desk Inc. NASDAQ: TTD was suggested by a Guggenheim analyst, causing both stocks to rise. Roku shares rose over 20% following the suggestion on Dec. 2, 2024, while The Trade Desk shares rose 10%.
Could Roku and The Trade Desk Create the Ultimate Adtech Giant?
Positive
After Earnings
4 days ago
How Roku Empowers Small Businesses in the Streaming Era
This week, Ann sits down with Roku CFO Dan Jedda to discuss the company's content strategy, growth in ad revenue, and new products designed for small and medium-sized business clients. The episode explores whether TVs will ever be profitable for Roku, the role of ads in Roku City, and how partnerships with Instacart and Trade Desk are shaping the company's future.
How Roku Empowers Small Businesses in the Streaming Era
Neutral
Business Wire
5 days ago
NewsON Launches Enhanced App Experience on Roku with Latest Update
SEATTLE--(BUSINESS WIRE)--NewsON, the nation's premier streaming service for local news content, today announced the launch of its upgraded app on Roku. This latest version brings a host of new features and a refreshed user interface, providing viewers with unparalleled access to live and on-demand news coverage across the United States. With the newly redesigned app, users can enjoy ad-supported access to a comprehensive range of local news content, including live newscasts and on-demand clips.
NewsON Launches Enhanced App Experience on Roku with Latest Update
Positive
The Motley Fool
1 week ago
1 Warning Before You Buy This Cathie Wood Stock
Ark Invest's focus on owning innovative and disruptive businesses has made its founder and CEO Cathie Wood a closely followed investment professional. Someone looking to put some money into the stock market might follow her trading moves to find potential investment ideas.
1 Warning Before You Buy This Cathie Wood Stock
Positive
Benzinga
1 week ago
5 Merger and Acquisition Targets to Buy Before Trump Takes Over
Merger and acquisitions activity peaked in the United States in 2021, but after SPACs got shellacked and the Biden administration took a harsher view of large-scale mergers, deals became fewer and further between.
5 Merger and Acquisition Targets to Buy Before Trump Takes Over
Neutral
Business Wire
1 week ago
Roku and FreeWheel Announce New Programmatic Partnership
SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Roku, the #1 TV streaming platform in the U.S.* and FreeWheel, a global technology platform for the television advertising industry, announced they've expanded their programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange. For the first time under the partnership, a new, standard protocol will enable real-time bidding among programmatic platforms, offering advertisers a robu.
Roku and FreeWheel Announce New Programmatic Partnership
Positive
The Motley Fool
1 week ago
Why 2025 Could Be a Make-or-Break Year for Roku Stock
Roku (ROKU 0.73%) stock has gone from boom to bust in the past five years. During the early stages of the pandemic, when people were staying home, the company experienced strong growth, as consumers were using its platform heavily and buying its streaming sticks.
Why 2025 Could Be a Make-or-Break Year for Roku Stock
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