ApplovinAPP
About: AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
Employees: 1,563
Fund manager confidence
Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)
610% more first-time investments, than exits
New positions opened: 341 | Existing positions closed: 48
170% more capital invested
Capital invested by funds: $24.5B [Q3] → $66B (+$41.5B) [Q4]
81% more funds holding in top 10
Funds holding in top 10: 36 [Q3] → 65 (+29) [Q4]
77% more call options, than puts
Call options by funds: $6.04B | Put options by funds: $3.4B
40% more funds holding
Funds holding: 689 [Q3] → 964 (+275) [Q4]
5.28% more ownership
Funds ownership: 62.86% [Q3] → 68.13% (+5.28%) [Q4]
31% less repeat investments, than reductions
Existing positions increased: 245 | Existing positions reduced: 355
Research analyst outlook
11 Wall Street Analysts provided 1 year price targets over the past 3 months
11 analyst ratings
Loop Capital Rob Sanderson 64% 1-year accuracy 38 / 59 met price target | 135%upside $650 | Buy Maintained | 20 Feb 2025 |
Citigroup Jason Bazinet 64% 1-year accuracy 21 / 33 met price target | 117%upside $600 | Buy Maintained | 19 Feb 2025 |
Oppenheimer Martin Yang 64% 1-year accuracy 21 / 33 met price target | 103%upside $560 | Outperform Reiterated | 13 Feb 2025 |
Benchmark Mike Hickey 57% 1-year accuracy 53 / 93 met price target | 90%upside $525 | Buy Maintained | 13 Feb 2025 |
JP Morgan Cory Carpenter 43% 1-year accuracy 10 / 23 met price target | 72%upside $475 | Neutral Maintained | 13 Feb 2025 |
Financial journalist opinion
Based on 395 articles about APP published over the past 30 days









