BKNG icon

Booking.com

4,573.31 USD
+32.47
0.72%
At close Apr 17, 4:00 PM EDT
After hours
4,573.31
+0.00
0.00%
1 day
0.72%
5 days
1.44%
1 month
0.22%
3 months
-7.17%
6 months
4.63%
Year to date
-7.15%
1 year
32.79%
5 years
210.93%
10 years
285.11%
 

About: Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Employees: 24,300

0
Funds holding %
of 7,407 funds
0
Analysts bullish %
of 16 analysts

Fund manager confidence

Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)

233% more first-time investments, than exits

New positions opened: 266 | Existing positions closed: 80

24% more funds holding in top 10

Funds holding in top 10: 72 [Q3] → 89 (+17) [Q4]

20% more capital invested

Capital invested by funds: $123B [Q3] → $148B (+$24.4B) [Q4]

11% more call options, than puts

Call options by funds: $12.1B | Put options by funds: $10.9B

9% more funds holding

Funds holding: 1,672 [Q3] → 1,825 (+153) [Q4]

1.52% more ownership

Funds ownership: 87.96% [Q3] → 89.48% (+1.52%) [Q4]

15% less repeat investments, than reductions

Existing positions increased: 578 | Existing positions reduced: 684

Research analyst outlook

16 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$4,330
5%
downside
Avg. target
$5,483
20%
upside
High target
$6,100
33%
upside

16 analyst ratings

12 positive
75%
neutral
25%
negative
0%
Morgan Stanley
Brian Nowak
53% 1-year accuracy
20 / 38 met price target
5%upside
$4,800
Equal-Weight
Maintained
17 Apr 2025
Cantor Fitzgerald
Deepak Mathivanan
51% 1-year accuracy
30 / 59 met price target
5%downside
$4,330
Neutral
Maintained
16 Apr 2025
JMP Securities
John Colantuoni
47% 1-year accuracy
8 / 17 met price target
22%upside
$5,600
Market Outperform
Maintained
9 Apr 2025
JP Morgan
Doug Anmuth
65% 1-year accuracy
34 / 52 met price target
6%upside
$4,850
Overweight
Maintained
8 Apr 2025
Wells Fargo
Ken Gawrelski
48% 1-year accuracy
25 / 52 met price target
0%downside
$4,567
Equal-Weight
Maintained
7 Apr 2025

Financial journalist opinion

Based on 22 articles about BKNG published over the past 30 days

Neutral
GlobeNewsWire
2 days ago
Unlock Spring Savings: KAYAK Travel Hacker Report Reveals Affordable Adventures
STAMFORD, Conn., April 17, 2025 (GLOBE NEWSWIRE) -- KAYAK, the world's leading travel search engine, launches its Spring Savings Travel Hacker Report, dishing out expert tips to score the best deals this Spring.
Unlock Spring Savings: KAYAK Travel Hacker Report Reveals Affordable Adventures
Positive
Seeking Alpha
3 days ago
Booking Stock: This Travel Titan Quietly Prints Cash
Booking Holdings leverages its dominant market position and network effect to mitigate industry risks and capitalize on favorable travel trends. The company boasts strong financials with high net income margins and robust free cash flow, supporting shareholder returns through buybacks and dividends. Despite competition and potential technological disruptions, Booking's strategic investments in AI and customer loyalty programs fortify its competitive advantages.
Booking Stock: This Travel Titan Quietly Prints Cash
Positive
Zacks Investment Research
3 days ago
Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
Booking Holdings (BKNG) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
Positive
Seeking Alpha
3 days ago
Booking Holdings: The One Stop Shop Of The Tourism Sector
Booking Holdings is a dominant player in the travel industry, offering an asset-light model with growth above the sector average. The company benefits from strong network effects, diversified revenue streams, and a scalable business model that integrates various travel-related services. Financially robust, Booking has a high free cash flow, minimal CapEx, and a strong share buyback program, enhancing shareholder value.
Booking Holdings: The One Stop Shop Of The Tourism Sector
Neutral
Seeking Alpha
4 days ago
Booking Holdings: Still Flying First Class (Rating Downgrade)
As a top pick in August 2024, Booking Holdings Inc. outperformed the S&P 500 by 34%. Booking is successfully executing on becoming a travel one-stop-shop, with flight bookings surging and increased growth momentum in its most recent quarter. Booking's reliance on the U.S. market is manageable, putting travel boycotts into an alleviating perspective.
Booking Holdings: Still Flying First Class (Rating Downgrade)
Positive
Benzinga
4 days ago
Booking Stock Closes Up 1.5% After Key Signal
BKNG rises over 1.5% after the Power Inflow Signal
Booking Stock Closes Up 1.5% After Key Signal
Negative
24/7 Wall Street
4 days ago
This is the Single Best Stock-Split Play To Buy Right Now
Booking Holdings stock has corrected, but its share price is still out of reach for beginner investors.
This is the Single Best Stock-Split Play To Buy Right Now
Neutral
Zacks Investment Research
1 week ago
Why Booking Holdings (BKNG) Dipped More Than Broader Market Today
Booking Holdings (BKNG) closed at $4,164.15 in the latest trading session, marking a -1.9% move from the prior day.
Why Booking Holdings (BKNG) Dipped More Than Broader Market Today
Positive
Zacks Investment Research
1 week ago
Will Booking Holdings (BKNG) Beat Estimates Again in Its Next Earnings Report?
Booking Holdings (BKNG) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.
Will Booking Holdings (BKNG) Beat Estimates Again in Its Next Earnings Report?
Positive
The Motley Fool
2 weeks ago
3 Growth Stocks That Have Turned $1,000 Into More Than $100,000 in 20 Years
Three stocks which have generated 100-bagger returns for investors over the past 20 years are Booking Holdings (BKNG -3.58%), Apple (AAPL -7.28%), and Regeneron Pharmaceuticals (REGN -6.11%). Here's a look at how much a $1,000 investment into each of these stocks back then would be worth now, and whether it's still a good idea to invest in them.
3 Growth Stocks That Have Turned $1,000 Into More Than $100,000 in 20 Years
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