Booking.comBKNG
BKNG
About: Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Employees: 24,300
0
Funds holding %
of 7,390 funds
0
Analysts bullish %
of 15 analysts
Fund manager confidence
Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)
229% more first-time investments, than exits
New positions opened: 263 | Existing positions closed: 80
23% more funds holding in top 10
Funds holding in top 10: 71 [Q3] → 87 (+16) [Q4]
16% more capital invested
Capital invested by funds: $127B [Q3] → $148B (+$20.5B) [Q4]
11% more call options, than puts
Call options by funds: $12.1B | Put options by funds: $10.9B
9% more funds holding
Funds holding: 1,671 [Q3] → 1,818 (+147) [Q4]
1.24% less ownership
Funds ownership: 90.77% [Q3] → 89.53% (-1.24%) [Q4]
15% less repeat investments, than reductions
Existing positions increased: 578 | Existing positions reduced: 682
Research analyst outlook
15 Wall Street Analysts provided 1 year price targets over the past 3 months
Low target
$5,000
8%
upside
Avg. target
$5,675
22%
upside
High target
$6,100
32%
upside
15 analyst ratings
11 positive
73%
4 neutral
27%
0 negative
0%
Citizens Capital Markets Nicholas Jones 54% 1-year accuracy 45 / 84 met price target | 32%upside $6,100 | Market Outperform Reiterated | 24 Feb 2025 |
UBS Lloyd Walmsley 82% 1-year accuracy 14 / 17 met price target | 29%upside $5,960 | Buy Maintained | 21 Feb 2025 |
Citigroup Ronald Josey 53% 1-year accuracy 31 / 58 met price target | 25%upside $5,800 | Buy Maintained | 21 Feb 2025 |
BMO Capital Brian Pitz 57% 1-year accuracy 29 / 51 met price target | 27%upside $5,900 | Outperform Maintained | 21 Feb 2025 |
RBC Capital Brad Erickson 58% 1-year accuracy 34 / 59 met price target | 27%upside $5,900 | Outperform Maintained | 21 Feb 2025 |
Financial journalist opinion
Based on 16 articles about BKNG published over the past 30 days
Positive
The Motley Fool
1 day ago
Stock Split Watch: Are These 2 Unstoppable Stocks Next?
There is no science to predicting which companies will resort to a stock split and when, but observers can use some clues to make educated guesses. Stock splits help make a company's shares look more affordable.
Neutral
Seeking Alpha
2 days ago
Market Correction? These 4 Quality Stocks Are On My Buy List
Recent market struggles are due to US policy indecisiveness and newly kickstarted global trade war. I am expecting higher US inflation and rates, weakening consumer sentiment, and corporate investment reluctance. I have raised cash and adjusted my portfolio, focusing on defensive stocks like Berkshire Hathaway.
Neutral
GlobeNewsWire
5 days ago
OpenTable and FreedomPay Announce Strategic Partnership to Enhance Dining and Payment Experience
Philadelphia, Pennsylvania, March 25, 2025 (GLOBE NEWSWIRE) -- OpenTable, a global leader in restaurant technology, and FreedomPay, a global leader in Next Level Commerce™, today announced a partnership to elevate the payment experience for hotel restaurants and groups.
Positive
24/7 Wall Street
6 days ago
Nasdaq Composite Today: COIN, BKNG, ON Are Tailwinds
The markets are flexing their gains today, with all three of the major stock market indices holding onto earlier gains.
Neutral
Zacks Investment Research
6 days ago
The Zacks Analyst Blog Philip Morris, Booking Holdings, Anheuser-Busch InBev, Elite Pharmaceuticals and National Research
Philip Morris, Booking Holdings, Anheuser-Busch InBev, Elite Pharmaceuticals and National Research are included in this Analyst Blog.
Positive
Seeking Alpha
2 weeks ago
Booking.com Is In The Buy Zone Again After Impressive Bookings Acceleration And Valuation Compression (Upgrade)
Booking's valuation has dropped ~20% since November, creating a safer buying opportunity with a current FY25 P/E multiple of ~20x. I'm upgrading the stock to a buy rating. Booking's Q4 revenue grew 14% y/y, with bookings up 17% y/y and accelerating from just 9% growth in Q3. Growing supply of alternative accommodations such as apartments and aparthotels, is a key growth driver, outpacing total company bookings and differentiating Booking from competitors like Expedia.
Positive
Investors Business Daily
2 weeks ago
Booking Stock Closed 2024 Strong. Can Online Travel Leader Weather A Turbulent Start To 2025?
Booking stock rallied during the "revenge travel" boom of the past two years but faces new challenges in 2025. The post Booking Stock Closed 2024 Strong.
Positive
Seeking Alpha
2 weeks ago
Booking Holdings: Back To Low Valuation Levels Despite Stronger Outlook
Booking Holdings' stock is attractive due to its dominant market position, strong financial performance, and fair valuation. The company exceeded Q4 expectations with $5.5 billion revenue and 17% gross bookings growth, showcasing its resilience and profitability. Booking continues to outperform competitors Airbnb and Expedia in key metrics, outgrowing them despite being much larger.
Positive
Zacks Investment Research
2 weeks ago
BKNG Up 25% in a Year: Should You Buy, Hold or Sell the Stock?
Booking Holdings benefits from strong travel demand, AI-driven innovations, and impressive room night growth but faces FX headwinds and fierce competition.
Positive
Zacks Investment Research
2 weeks ago
Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
Booking Holdings (BKNG) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
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