Better Choice CompanyBTTR
About: Better Choice Co Inc is a pet health and wellness portfolio company, offering consumers a wide variety of recognized premium pet products and hemp-derived CBD supplements. Its portfolio includes kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products, supplements and grooming aids. Its core products sold under the Halo brand are sustainably sourced, derived from real whole meat and no rendered meat meal and include non-GMO fruits and vegetables. Its core products sold under the TruDog brand are made according to nutritional philosophy of fresh, meat-based nutrition and minimal processing.
Employees: 32
Fund manager confidence
Based on 2024 Q3 regulatory filings by fund managers ($100M+ AUM)
210% more capital invested
Capital invested by funds: $122K [Q2] → $379K (+$257K) [Q3]
6.88% more ownership
Funds ownership: 3.55% [Q2] → 10.43% (+6.88%) [Q3]
0% more funds holding
Funds holding: 12 [Q2] → 12 (+0) [Q3]
0% more first-time investments, than exits
New positions opened: 6 | Existing positions closed: 6
50% less repeat investments, than reductions
Existing positions increased: 1 | Existing positions reduced: 2
Research analyst outlook
We haven’t received any recent analyst ratings for BTTR.