Better Choice Company (BTTR)

• Market cap: $3.64M
• 1 day: -3.16%
• 5 days: -12.80%
• 1 month: -15.21%
• 3 months: 8.24%
• 6 months: -38.05%
• Year to date: -20.35%
• 1 year: -77.96%
• 5 years: -98.98%
• 10 years: -98.98%
• Sector: Consumer Staples
• Industry: Beverages

About: Better Choice Co Inc is a pet health and wellness portfolio company, offering consumers a wide variety of recognized premium pet products and hemp-derived CBD supplements. Its portfolio includes kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products, supplements and grooming aids. Its core products sold under the Halo brand are sustainably sourced, derived from real whole meat and no rendered meat meal and include non-GMO fruits and vegetables. Its core products sold under the TruDog brand are made according to nutritional philosophy of fresh, meat-based nutrition and minimal processing.

Employees: 32

Fund manager confidence

Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)

9% more capital invested

Capital invested by funds: $379K [Q3] → $414K (+$35K) [Q4]

0% more funds holding

Funds holding: 12 [Q3] → 12 (+0) [Q4]

0% more first-time investments, than exits

New positions opened: 2 | Existing positions closed: 2

1.16% less ownership

Funds ownership: 10.43% [Q3] → 9.27% (-1.16%) [Q4]

50% less repeat investments, than reductions

Existing positions increased: 1 | Existing positions reduced: 2