Betterware MéxicoBWMX
About: Betterware de Mexico SAPI de CV is a direct-to-consumer selling company. The company operates through two business segments: the home organization products (Betterware segment or BWM segment) and the beauty and personal care products (B and PC) (JAFRA segment). The Betterware's segment is divided into different categories based on the type of products it sells and includes, kitchen and food preservation, home solutions, bathroom, laundry & cleaning, tech and mobility, and bedroom and wellness products. The JAFRA's segment is divided into fragrance, color, skincare, and toiletries products. The company generates a majority of its revenue from the Beauty and personal care (B&PC) (JAFRA segment). Geographically, key revenue for the company is derived from Mexico.
Employees: 2,294
Fund manager confidence
Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)
0% more funds holding in top 10
Funds holding in top 10: 1 [Q3] → 1 (+0) [Q4]
0.08% less ownership
Funds ownership: 12.76% [Q3] → 12.68% (-0.08%) [Q4]
5% less call options, than puts
Call options by funds: $42K | Put options by funds: $44K
5% less funds holding
Funds holding: 38 [Q3] → 36 (-2) [Q4]
12% less capital invested
Capital invested by funds: $60.4M [Q3] → $52.9M (-$7.48M) [Q4]
17% less first-time investments, than exits
New positions opened: 5 | Existing positions closed: 6
47% less repeat investments, than reductions
Existing positions increased: 9 | Existing positions reduced: 17
Research analyst outlook
1 Wall Street Analyst provided 1 year price targets over the past 3 months
1 analyst rating
Small Cap Consumer Research Eric Beder 21% 1-year accuracy 39 / 183 met price target | 97%upside $23 | Buy Reiterated | 11 Mar 2025 |
Financial journalist opinion
Based on 3 articles about BWMX published over the past 30 days









