Clorox (CLX)

• Market cap: $18.2B
• 1 day: 0.47%
• 5 days: 4.59%
• 1 month: -5.10%
• 3 months: -8.58%
• 6 months: -10.51%
• Year to date: -8.58%
• 1 year: -2.45%
• 5 years: -15.30%
• 10 years: 34.58%
• Sector: Materials
• Industry: Specialty Cleaning, Polishing & Sanitation Preparations

About: Since its start more than 100 years ago, Clorox has expanded to operate in a variety of consumer products categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.

Employees: 7,400

Fund manager confidence

Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)

100% more first-time investments, than exits

New positions opened: 154 | Existing positions closed: 77

40% more call options, than puts

Call options by funds: $274M | Put options by funds: $196M

5% more funds holding

Funds holding: 1,132 [Q3] → 1,188 (+56) [Q4]

4% more capital invested

Capital invested by funds: $15.9B [Q3] → $16.5B (+$644M) [Q4]

2% more repeat investments, than reductions

Existing positions increased: 397 | Existing positions reduced: 390

2.11% less ownership

Funds ownership: 82.78% [Q3] → 80.67% (-2.11%) [Q4]

29% less funds holding in top 10

Funds holding in top 10: 7 [Q3] → 5 (-2) [Q4]

Research analyst outlook

5 Wall Street Analysts provided 1 year price targets over the past 3 months

• Low target: $139 6% downside
• Avg. target: $158 7% upside
• High target: $173 17% upside

5 analyst ratings

• positive: 0 0%
• neutral: 4 80%
• negative: 1 20%

Barclays Lauren Lieberman 48% 1-year accuracy 47 / 97 met price target	6% downside $139	Underweight Maintained	27 Mar 2025
DA Davidson Linda Bolton Weiser 23% 1-year accuracy 24 / 105 met price target	14% upside $169	Neutral Maintained	5 Feb 2025
JP Morgan Andrea Teixeira 41% 1-year accuracy 24 / 59 met price target	17% upside $173	Neutral Maintained	4 Feb 2025
Wells Fargo Chris Carey 47% 1-year accuracy 21 / 45 met price target	9% upside $161	Equal-Weight Maintained	4 Feb 2025
RBC Capital Nik Modi 51% 1-year accuracy 20 / 39 met price target	1% upside $150	Sector Perform Reiterated	30 Jan 2025