Cricut (CRCT)

• Market cap: $1.02B
• 1 day: 3.37%
• 5 days: -9.68%
• 1 month: -18.75%
• 3 months: -26.29%
• 6 months: -35.29%
• Year to date: -24.20%
• 1 year: -17.50%
• 5 years: -75.90%
• 10 years: -75.90%
• Sector: Technology
• Industry: Computer Hardware

About: Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company's cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.

Employees: 640

Fund manager confidence

Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)

3,700% more call options, than puts

Call options by funds: $38K | Put options by funds: $1K

70% more repeat investments, than reductions

Existing positions increased: 51 | Existing positions reduced: 30

45% more first-time investments, than exits

New positions opened: 32 | Existing positions closed: 22

7% more funds holding

Funds holding: 121 [Q3] → 130 (+9) [Q4]

0.53% less ownership

Funds ownership: 42.4% [Q3] → 41.87% (-0.53%) [Q4]

19% less capital invested

Capital invested by funds: $157M [Q3] → $127M (-$29.8M) [Q4]

100% less funds holding in top 10

Funds holding in top 10: 1 [Q3] → 0 (-1) [Q4]

Research analyst outlook

2 Wall Street Analysts provided 1 year price targets over the past 3 months

• Low target: $3.80 11% downside
• Avg. target: $3.90 9% downside
• High target: $4 7% downside

2 analyst ratings

• positive: 0 0%
• neutral: 0 0%
• negative: 2 100%

Citigroup Asiya Merchant 13% 1-year accuracy 5 / 39 met price target	7% downside $4	Sell Downgraded	14 Apr 2025
Morgan Stanley Erik Woodring 17% 1-year accuracy 5 / 29 met price target	11% downside $3.80	Underweight Maintained	6 Mar 2025