DraftKingsDKNG
About: DraftKings got its start in 2012 as an innovator in daily fantasy sports. Then, following a Supreme Court ruling in 2018 that allowed states to legalize online sports wagering, the company expanded into online sports and casino gambling, where it generally holds the number two or three revenue share position across states in which it competes. DraftKings is now live with online or retail sports betting in about 25 states and iGaming in five states, with both products available to around 40% of Canada's population. In 2024, sports revenue was 61% of total sales, i-gaming 32%, and fantasy and lottery 7%. The company also operates a non-fungible token commissioned-based marketplace and develops and licenses online gaming products.
Employees: 5,100
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
53% more first-time investments, than exits
New positions opened: 133 | Existing positions closed: 87
43% more call options, than puts
Call options by funds: $1.25B | Put options by funds: $874M
5.18% more ownership
Funds ownership: 76.1% [Q3] → 81.28% (+5.18%) [Q4]
4% more funds holding
Funds holding: 763 [Q3] → 793 (+30) [Q4]
2% more capital invested
Capital invested by funds: $14.5B [Q3] → $14.7B (+$254M) [Q4]
11% less repeat investments, than reductions
Existing positions increased: 248 | Existing positions reduced: 280
13% less funds holding in top 10
Funds holding in top 10: 16 [Q3] → 14 (-2) [Q4]
Research analyst outlook
18 Wall Street Analysts provided 1 year price targets over the past 3 months
18 analyst ratings
Mizuho Ben Chaiken 31% 1-year accuracy 17 / 55 met price target | 53%upside $58 | Outperform Maintained | 12 May 2025 |
Barclays Brandt Montour 33% 1-year accuracy 1 / 3 met price target | 27%upside $48 | Overweight Maintained | 12 May 2025 |
Guggenheim Curry Baker 38% 1-year accuracy 15 / 40 met price target | 59%upside $60 | Buy Maintained | 12 May 2025 |
Needham Bernie McTernan 52% 1-year accuracy 70 / 134 met price target | 59%upside $60 | Buy Maintained | 12 May 2025 |
B of A Securities Shaun Kelley 44% 1-year accuracy 4 / 9 met price target | 32%upside $50 | Buy Maintained | 9 May 2025 |
Financial journalist opinion
Based on 33 articles about DKNG published over the past 30 days









