Direct Digital Holdings (DRCT)

• Market cap: $18.4M
• 1 day: -5.36%
• 5 days: -7.83%
• 1 month: -17.83%
• 3 months: -10.92%
• 6 months: -67.38%
• Year to date: -33.33%
• 1 year: -93.02%
• 5 years: -64.67%
• 10 years: -64.67%
• Sector: Communication Services
• Industry: Advertising

About: Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.

Employees: 90

Fund manager confidence

Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)

400% more repeat investments, than reductions

Existing positions increased: 5 | Existing positions reduced: 1

0% more funds holding

Funds holding: 12 [Q3] → 12 (+0) [Q4]

0% more first-time investments, than exits

New positions opened: 3 | Existing positions closed: 3

2.49% less ownership

Funds ownership: 9.08% [Q3] → 6.59% (-2.49%) [Q4]

22% less capital invested

Capital invested by funds: $573K [Q3] → $444K (-$128K) [Q4]