Direct Digital HoldingsDRCT
About: Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
Employees: 79
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
400% more repeat investments, than reductions
Existing positions increased: 5 | Existing positions reduced: 1
0% more funds holding
Funds holding: 12 [Q3] → 12 (+0) [Q4]
0% more first-time investments, than exits
New positions opened: 3 | Existing positions closed: 3
2.49% less ownership
Funds ownership: 9.08% [Q3] → 6.59% (-2.49%) [Q4]
22% less capital invested
Capital invested by funds: $573K [Q3] → $444K (-$128K) [Q4]
Research analyst outlook
We haven’t received any recent analyst ratings for DRCT.
Financial journalist opinion
Based on 20 articles about DRCT published over the past 30 days









