Direct Digital Holdings (DRCT)

• Market cap: $21M
• 1 day: -2.27%
• 5 days: -11.64%
• 1 month: 100.93%
• 3 months: -55.67%
• 6 months: -69.65%
• Year to date: -18.87%
• 1 year: -87.10%
• 5 years: -57.00%
• 10 years: -57.00%
• Sector: Communication Services
• Industry: Advertising

About: Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.

Employees: 90

Fund manager confidence

Based on 2024 Q3 regulatory filings by fund managers ($100M+ AUM)

1.7% less ownership

Funds ownership: 10.78% [Q2] → 9.08% (-1.7%) [Q3]

14% less funds holding

Funds holding: 14 [Q2] → 12 (-2) [Q3]

33% less first-time investments, than exits

New positions opened: 2 | Existing positions closed: 3

56% less capital invested

Capital invested by funds: $1.31M [Q2] → $573K (-$733K) [Q3]

80% less repeat investments, than reductions

Existing positions increased: 1 | Existing positions reduced: 5