eBayEBAY
About: EBay operates one of the largest e-commerce marketplaces in the world, with $75 billion in 2024 gross merchandise volume rendering the firm a top 10 global e-commerce company. It generates revenue from listing fees, advertising, revenue-sharing arrangements with service providers, and managed payments, with its platform connecting more than 130 million buyers and roughly 20 million sellers across almost 190 global markets at the end of 2024. EBay generates just north of 50% of its GMV in international markets, with a large presence in the UK, Germany, and Australia.
Employees: 11,500
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
52% more first-time investments, than exits
New positions opened: 129 | Existing positions closed: 85
28% more call options, than puts
Call options by funds: $475M | Put options by funds: $372M
3.78% more ownership
Funds ownership: 88.31% [Q3] → 92.09% (+3.78%) [Q4]
3% more funds holding
Funds holding: 1,014 [Q3] → 1,041 (+27) [Q4]
3% less capital invested
Capital invested by funds: $28.1B [Q3] → $27.4B (-$710M) [Q4]
3% less repeat investments, than reductions
Existing positions increased: 366 | Existing positions reduced: 376
25% less funds holding in top 10
Funds holding in top 10: 12 [Q3] → 9 (-3) [Q4]
Research analyst outlook
14 Wall Street Analysts provided 1 year price targets over the past 3 months
14 analyst ratings
Stifel Mark Kelley 13% 1-year accuracy 4 / 31 met price target | 8%downside $61 | Hold Maintained | 23 Apr 2025 |
Bernstein Nikhil Devnani 100% 1-year accuracy 1 / 1 met price target | 2%downside $65 | Market Perform Downgraded | 22 Apr 2025 |
Morgan Stanley Nathan Feather 75% 1-year accuracy 3 / 4 met price target | 5%upside $70 | Overweight Maintained | 17 Apr 2025 |
JP Morgan Doug Anmuth 62% 1-year accuracy 33 / 53 met price target | 19%downside $54 | Neutral Maintained | 8 Apr 2025 |
Wells Fargo Ken Gawrelski 46% 1-year accuracy 24 / 52 met price target | 7%downside $62 | Equal-Weight Maintained | 2 Apr 2025 |
Financial journalist opinion
Based on 21 articles about EBAY published over the past 30 days









