e.l.f. Beauty
About: e.l.f. Beauty Inc is a multi-brand beauty company that offers inclusive, accessible, clean, vegan and cruelty-free cosmetics and skin care products. The Company's mission is to make the best of beauty accessible to every eye, lip, face, and skin concern. The company offers cosmetic accessories for women which include eyeliner, mascara, false eyelashes, lipstick, the foundation for the face, moisturizer, cleanser, and other tools through its stores and e-commerce channels. The products that the company sells are marketed under the e.l.f. Cosmetics, W3LL PEOPLE and Keys Soulcare brands. It carries out sales within the US and internationally, out of which maximum revenue is generated from the US.
Employees: 475
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
250% more funds holding in top 10
Funds holding in top 10: 2 [Q3] → 7 (+5) [Q4]
63% more first-time investments, than exits
New positions opened: 127 | Existing positions closed: 78
26% more capital invested
Capital invested by funds: $5.99B [Q3] → $7.53B (+$1.53B) [Q4]
8.75% more ownership
Funds ownership: 97.7% [Q3] → 106.45% (+8.75%) [Q4]
8% more funds holding
Funds holding: 483 [Q3] → 521 (+38) [Q4]
5% less repeat investments, than reductions
Existing positions increased: 164 | Existing positions reduced: 173
17% less call options, than puts
Call options by funds: $533M | Put options by funds: $639M
Research analyst outlook
10 Wall Street Analysts provided 1 year price targets over the past 3 months
10 analyst ratings
UBS Peter Grom 42% 1-year accuracy 11 / 26 met price target | 10%upside $59 | Neutral Maintained | 17 Apr 2025 |
Raymond James Olivia Tong 25% 1-year accuracy 3 / 12 met price target | 59%upside $85 | Strong Buy Maintained | 17 Apr 2025 |
JP Morgan Andrea Teixeira 44% 1-year accuracy 28 / 64 met price target | 31%upside $70 | Overweight Maintained | 11 Apr 2025 |
Piper Sandler Korinne Wolfmeyer 22% 1-year accuracy 10 / 45 met price target | 68%upside $90 | Overweight Maintained | 31 Mar 2025 |
DA Davidson Linda Bolton Weiser 9% 1-year accuracy 9 / 99 met price target | 40%upside $75 | Neutral Maintained | 19 Mar 2025 |
Financial journalist opinion
Based on 298 articles about ELF published over the past 30 days









