e.l.f. Beauty
About: e.l.f. Beauty Inc is a multi-brand beauty company that offers inclusive, accessible, clean, vegan and cruelty-free cosmetics and skin care products. The Company's mission is to make the best of beauty accessible to every eye, lip, face, and skin concern. The company offers cosmetic accessories for women which include eyeliner, mascara, false eyelashes, lipstick, the foundation for the face, moisturizer, cleanser, and other tools through its stores and e-commerce channels. The products that the company sells are marketed under the e.l.f. Cosmetics, W3LL PEOPLE and Keys Soulcare brands. It carries out sales within the US and internationally, out of which maximum revenue is generated from the US.
Employees: 475
Fund manager confidence
Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)
250% more funds holding in top 10
Funds holding in top 10: 2 [Q3] → 7 (+5) [Q4]
54% more first-time investments, than exits
New positions opened: 120 | Existing positions closed: 78
19% more capital invested
Capital invested by funds: $6.3B [Q3] → $7.53B (+$1.23B) [Q4]
5% more funds holding
Funds holding: 483 [Q3] → 507 (+24) [Q4]
3.74% more ownership
Funds ownership: 102.7% [Q3] → 106.44% (+3.74%) [Q4]
4% less repeat investments, than reductions
Existing positions increased: 162 | Existing positions reduced: 169
13% less call options, than puts
Call options by funds: $533M | Put options by funds: $614M
Research analyst outlook
12 Wall Street Analysts provided 1 year price targets over the past 3 months
12 analyst ratings
Goldman Sachs Patty Kanada 33% 1-year accuracy 1 / 3 met price target | 66%upside $124 | Buy Maintained | 21 Feb 2025 |
DA Davidson Linda Bolton Weiser 30% 1-year accuracy 34 / 112 met price target | 7%upside $80 | Neutral Maintained | 18 Feb 2025 |
Canaccord Genuity Susan Anderson 24% 1-year accuracy 8 / 33 met price target | 40%upside $105 | Buy Maintained | 7 Feb 2025 |
B. Riley Securities Anna Glaessgen 46% 1-year accuracy 6 / 13 met price target | 20%upside $90 | Buy Reiterated | 7 Feb 2025 |
Raymond James Olivia Tong 33% 1-year accuracy 4 / 12 met price target | 60%upside $120 | Strong Buy Maintained | 7 Feb 2025 |
Financial journalist opinion
Based on 112 articles about ELF published over the past 30 days









