Harley-Davidson (HOG)

• Market cap: $3.67B
• 1 day: -0.69%
• 5 days: 1.26%
• 1 month: -6.06%
• 3 months: -18.74%
• 6 months: -18.37%
• Year to date: -2.00%
• 1 year: -14.65%
• 5 years: -18.00%
• 10 years: -54.94%
• Sector: Consumer Discretionary
• Industry: Motorcycles, Bicycles & Parts

About: Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.

Employees: 6,400

Fund manager confidence

Based on 2024 Q3 regulatory filings by fund managers ($100M+ AUM)

18% more first-time investments, than exits

New positions opened: 66 | Existing positions closed: 56

14% more capital invested

Capital invested by funds: $3.93B [Q2] → $4.47B (+$540M) [Q3]

1% more funds holding

Funds holding: 406 [Q2] → 412 (+6) [Q3]

1.1% more ownership

Funds ownership: 87.15% [Q2] → 88.25% (+1.1%) [Q3]

0% more funds holding in top 10

Funds holding in top 10: 4 [Q2] → 4 (+0) [Q3]

6% less repeat investments, than reductions

Existing positions increased: 122 | Existing positions reduced: 130

6% less call options, than puts

Call options by funds: $70.1M | Put options by funds: $74.8M

Research analyst outlook

3 Wall Street Analysts provided 1 year price targets over the past 3 months

• Low target: $33 14% upside
• Avg. target: $34 18% upside
• High target: $35 21% upside

3 analyst ratings

• positive: 0 0%
• neutral: 3 100%
• negative: 0 0%

Morgan Stanley Adam Jonas 57% 1-year accuracy 32 / 56 met price target	14% upside $33	Equal-Weight Downgraded	21 Jan 2025
UBS Robin Farley 67% 1-year accuracy 6 / 9 met price target	21% upside $35	Neutral Maintained	7 Nov 2024
Citigroup James Hardiman 50% 1-year accuracy 12 / 24 met price target	18% upside $34	Neutral Maintained	25 Oct 2024