Harley-Davidson
0
Funds holding %
of 7,398 funds
0
Analysts bullish %
of 5 analysts
Fund manager confidence
Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)
2.91% more ownership
Funds ownership: 88.24% [Q3] → 91.15% (+2.91%) [Q4]
10% less first-time investments, than exits
New positions opened: 65 | Existing positions closed: 72
4% less funds holding
Funds holding: 415 [Q3] → 400 (-15) [Q4]
20% less call options, than puts
Call options by funds: $50.8M | Put options by funds: $63.1M
22% less capital invested
Capital invested by funds: $4.47B [Q3] → $3.5B (-$975M) [Q4]
44% less repeat investments, than reductions
Existing positions increased: 90 | Existing positions reduced: 162
50% less funds holding in top 10
Funds holding in top 10: 4 [Q3] → 2 (-2) [Q4]
Research analyst outlook
5 Wall Street Analysts provided 1 year price targets over the past 3 months
Low target
$28
12%
upside
Avg. target
$31
23%
upside
High target
$35
40%
upside
5 analyst ratings
2 positive
40%
3 neutral
60%
0 negative
0%
UBS Robin Farley 78% 1-year accuracy 7 / 9 met price target | 12%upside $28 | Neutral Maintained | 20 Feb 2025 |
Morgan Stanley Adam Jonas 49% 1-year accuracy 24 / 49 met price target | 24%upside $31 | Equal-Weight Maintained | 6 Feb 2025 |
Citigroup James Hardiman 31% 1-year accuracy 9 / 29 met price target | 16%upside $29 | Neutral Maintained | 6 Feb 2025 |
DA Davidson Brandon Rolle 0% 1-year accuracy 0 / 11 met price target | 24%upside $31 | Buy Maintained | 4 Feb 2025 |
B of A Securities Robert Ohmes 55% 1-year accuracy 11 / 20 met price target | 40%upside $35 | Buy Maintained | 30 Jan 2025 |
Financial journalist opinion
Based on 8 articles about HOG published over the past 30 days
Negative
Yahoo Finance
22 hours ago
How tariffs will impact Harley-Davidson
US President Donald Trump has made tariffs a central part of his second administration, fueling trade tensions with adversaries and allies alike. Morningstar senior equity analyst Jaime Katz joins Market Domination with Josh Lipton and Wall Street Horizon head of corporate event research Christine Short to discuss the impact of potential 50% retaliatory tariffs on Harley-Davidson (HOG) motorcycles imported from the US to the European Union.

Negative
WSJ
1 day ago
Harley-Davidson Wants Payback if Europe Targets Its Bikes
Tariffs could lift motorcycle prices to six figures in some countries. Sales are already under pressure in the hypercompetitive European market.

Negative
Zacks Investment Research
2 weeks ago
HOG Struggles as EU Tariffs Hit Amid Trade War and Declining Sales
HarleyDavidson faces 56% EU tariffs amid a U.S.-EU trade war, increasing the company's struggles with already declining sales and rising production costs.

Negative
Market Watch
2 weeks ago
Motorcycles, whiskey, gum: How the E.U. is targeting U.S. products with retaliatory tariffs
The European Union is planning new tariffs on a wide range of U.S. imports next month in response to President Donald Trump's new taxes on imported aluminum and steel that went into effect Wednesday.

Neutral
PRNewsWire
3 weeks ago
Harley-Davidson, Inc. to Present at Citi's 2025 Global Consumer & Retail Conference
MILWAUKEE , March 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at Citi's 2025 Global Consumer & Retail Conference at the JW Marriott Miami Turnberry Resort & Spa in Aventura, Florida on Tuesday, March 11, 2025. Chief Financial Officer and President of Commercial Jonathan Root and Investor Relations Director Shawn Collins will present in one-on-one and group sessions and answer questions about the Company.

Neutral
PRNewsWire
3 weeks ago
Harley-Davidson, Inc. to Present at Bank of America 2025 Consumer & Retail Conference
MILWAUKEE , March 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at the Bank of America Consumer & Retail Conference at the Fontainebleau Miami Beach in Miami, Florida on Wednesday, March 12, 2025. Chief Financial Officer and President of Commercial Jonathan Root and Investor Relations Director Shawn Collins will present in one-on-one and group sessions and answer questions about the Company.

Negative
Zacks Investment Research
3 weeks ago
Why Is Harley-Davidson (HOG) Down 4.7% Since Last Earnings Report?
Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?

Negative
Seeking Alpha
4 weeks ago
Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook
Harley-Davidson, Inc.'s sales have declined over the long term. On top of a secular decline in the US, the brand's market share has deteriorated in both the US and Europe. The company's LiveWire brand isn't gaining customers, generating significant losses and showing little promise for a turnaround. Dealers' overstocked inventories are exacerbating Harley-Davidson's weak short-term financial performance.

Negative
The Motley Fool
1 month ago
2 Stocks to Avoid in 2025
It's tough seeing well-known American brands struggle in the modern world. Harley-Davidson (HOG 0.19%) and Kraft Heinz (KHC 0.10%) are two companies you want to root for, but they are both facing challenges in today's economic climate.

Neutral
PRNewsWire
1 month ago
Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference
MILWAUKEE , Feb. 27, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at the Raymond James 46th Annual Institutional Investors Conference at the JW Marriott Grande Lakes in Orlando, Florida on Wednesday, March 5, 2025, between 7:30 a.m. – 1:35 p.m.

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