HOG icon

Harley-Davidson

25.06 USD
-0.19
0.75%
At close Apr 1, 4:00 PM EDT
After hours
25.06
+0.00
0.00%
1 day
-0.75%
5 days
-2.30%
1 month
0.60%
3 months
-14.85%
6 months
-34.09%
Year to date
-14.85%
1 year
-42.46%
5 years
44.94%
10 years
-58.43%
0
Funds holding %
of 7,398 funds
0
Analysts bullish %
of 5 analysts

Fund manager confidence

Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)

2.91% more ownership

Funds ownership: 88.24% [Q3] → 91.15% (+2.91%) [Q4]

10% less first-time investments, than exits

New positions opened: 65 | Existing positions closed: 72

4% less funds holding

Funds holding: 415 [Q3] → 400 (-15) [Q4]

20% less call options, than puts

Call options by funds: $50.8M | Put options by funds: $63.1M

22% less capital invested

Capital invested by funds: $4.47B [Q3] → $3.5B (-$975M) [Q4]

44% less repeat investments, than reductions

Existing positions increased: 90 | Existing positions reduced: 162

50% less funds holding in top 10

Funds holding in top 10: 4 [Q3] → 2 (-2) [Q4]

Research analyst outlook

5 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$28
12%
upside
Avg. target
$31
23%
upside
High target
$35
40%
upside

5 analyst ratings

positive
40%
neutral
60%
negative
0%
UBS
Robin Farley
78% 1-year accuracy
7 / 9 met price target
12%upside
$28
Neutral
Maintained
20 Feb 2025
Morgan Stanley
Adam Jonas
49% 1-year accuracy
24 / 49 met price target
24%upside
$31
Equal-Weight
Maintained
6 Feb 2025
Citigroup
James Hardiman
31% 1-year accuracy
9 / 29 met price target
16%upside
$29
Neutral
Maintained
6 Feb 2025
DA Davidson
Brandon Rolle
0% 1-year accuracy
0 / 11 met price target
24%upside
$31
Buy
Maintained
4 Feb 2025
B of A Securities
Robert Ohmes
55% 1-year accuracy
11 / 20 met price target
40%upside
$35
Buy
Maintained
30 Jan 2025

Financial journalist opinion

Based on 8 articles about HOG published over the past 30 days

Negative
Yahoo Finance
22 hours ago
How tariffs will impact Harley-Davidson
US President Donald Trump has made tariffs a central part of his second administration, fueling trade tensions with adversaries and allies alike. Morningstar senior equity analyst Jaime Katz joins Market Domination with Josh Lipton and Wall Street Horizon head of corporate event research Christine Short to discuss the impact of potential 50% retaliatory tariffs on Harley-Davidson (HOG) motorcycles imported from the US to the European Union.
How tariffs will impact Harley-Davidson
Negative
WSJ
1 day ago
Harley-Davidson Wants Payback if Europe Targets Its Bikes
Tariffs could lift motorcycle prices to six figures in some countries. Sales are already under pressure in the hypercompetitive European market.
Harley-Davidson Wants Payback if Europe Targets Its Bikes
Negative
Zacks Investment Research
2 weeks ago
HOG Struggles as EU Tariffs Hit Amid Trade War and Declining Sales
HarleyDavidson faces 56% EU tariffs amid a U.S.-EU trade war, increasing the company's struggles with already declining sales and rising production costs.
HOG Struggles as EU Tariffs Hit Amid Trade War and Declining Sales
Negative
Market Watch
2 weeks ago
Motorcycles, whiskey, gum: How the E.U. is targeting U.S. products with retaliatory tariffs
The European Union is planning new tariffs on a wide range of U.S. imports next month in response to President Donald Trump's new taxes on imported aluminum and steel that went into effect Wednesday.
Motorcycles, whiskey, gum: How the E.U. is targeting U.S. products with retaliatory tariffs
Neutral
PRNewsWire
3 weeks ago
Harley-Davidson, Inc. to Present at Citi's 2025 Global Consumer & Retail Conference
MILWAUKEE , March 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at Citi's 2025 Global Consumer & Retail Conference at the JW Marriott Miami Turnberry Resort & Spa in Aventura, Florida on Tuesday, March 11, 2025. Chief Financial Officer and President of Commercial Jonathan Root and Investor Relations Director Shawn Collins will present in one-on-one and group sessions and answer questions about the Company.
Harley-Davidson, Inc. to Present at Citi's 2025 Global Consumer & Retail Conference
Neutral
PRNewsWire
3 weeks ago
Harley-Davidson, Inc. to Present at Bank of America 2025 Consumer & Retail Conference
MILWAUKEE , March 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at the Bank of America Consumer & Retail Conference at the Fontainebleau Miami Beach in Miami, Florida on Wednesday, March 12, 2025. Chief Financial Officer and President of Commercial Jonathan Root and Investor Relations Director Shawn Collins will present in one-on-one and group sessions and answer questions about the Company.
Harley-Davidson, Inc. to Present at Bank of America 2025 Consumer & Retail Conference
Negative
Zacks Investment Research
3 weeks ago
Why Is Harley-Davidson (HOG) Down 4.7% Since Last Earnings Report?
Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?
Why Is Harley-Davidson (HOG) Down 4.7% Since Last Earnings Report?
Negative
Seeking Alpha
4 weeks ago
Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook
Harley-Davidson, Inc.'s sales have declined over the long term. On top of a secular decline in the US, the brand's market share has deteriorated in both the US and Europe. The company's LiveWire brand isn't gaining customers, generating significant losses and showing little promise for a turnaround. Dealers' overstocked inventories are exacerbating Harley-Davidson's weak short-term financial performance.
Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook
Negative
The Motley Fool
1 month ago
2 Stocks to Avoid in 2025
It's tough seeing well-known American brands struggle in the modern world. Harley-Davidson (HOG 0.19%) and Kraft Heinz (KHC 0.10%) are two companies you want to root for, but they are both facing challenges in today's economic climate.
2 Stocks to Avoid in 2025
Neutral
PRNewsWire
1 month ago
Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference
MILWAUKEE , Feb. 27, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at the Raymond James 46th Annual Institutional Investors Conference at the JW Marriott Grande Lakes in Orlando, Florida on Wednesday, March 5, 2025, between 7:30 a.m. – 1:35 p.m.
Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference
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