Herc Holdings
About: Herc Holdings Inc is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the equipment rental company (4% market share) in North America, after United Rentals and Sunbelt Rentals, with a fleet size of $6.4 billion. It serves commercial and residential construction customers, the environmental sector, industrial entities, and entertainment production companies. During much of its 50-year-plus history, the company has rented equipment such as aerial lifts to its customers for intermittent use. More recently, it has broadened its catalog to include a host of specialty items. Separately, Herc Holdings' prepares now to incorporate long-term rentals to industrial customers where Herc maintains its own staff at the customer site.
Employees: 7,600
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
236% more call options, than puts
Call options by funds: $17.6M | Put options by funds: $5.23M
105% more first-time investments, than exits
New positions opened: 76 | Existing positions closed: 37
24% more capital invested
Capital invested by funds: $4.19B [Q3] → $5.2B (+$1.01B) [Q4]
12% more funds holding
Funds holding: 279 [Q3] → 313 (+34) [Q4]
3.95% more ownership
Funds ownership: 92.76% [Q3] → 96.71% (+3.95%) [Q4]
0% more funds holding in top 10
Funds holding in top 10: 6 [Q3] → 6 (+0) [Q4]
6% less repeat investments, than reductions
Existing positions increased: 101 | Existing positions reduced: 108
Research analyst outlook
3 Wall Street Analysts provided 1 year price targets over the past 3 months
3 analyst ratings
JP Morgan Tami Zakaria 26% 1-year accuracy 9 / 35 met price target | 19%upside $140 | Neutral Maintained | 14 Apr 2025 |
Citigroup Kyle Menges 30% 1-year accuracy 11 / 37 met price target | 19%upside $140 | Buy Maintained | 8 Apr 2025 |
Goldman Sachs Jerry Revich 42% 1-year accuracy 8 / 19 met price target | 71%upside $201 | Buy Maintained | 19 Mar 2025 |
Financial journalist opinion









