WK Kellogg Co
About: WK Kellogg is the second-largest cereal manufacturer in North America. Its cereal brands include Special K, Frosted Flakes, Raisin Bran, Froot Loops, Frosted Mini-Wheats, Kashi, Corn Flakes, Rice Krispies, Apple Jacks, and Bear Naked. The company was spun off from the former Kellogg business, now known as Kellanova, where the former firm's global snacks portfolio and international cereal brands are now housed. WK Kellogg, which began trading independently in October 2023, generates the bulk of its sales (about 88% of its fiscal 2023 base) from the US.
Employees: 3,150
Fund manager confidence
Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)
57% more first-time investments, than exits
New positions opened: 55 | Existing positions closed: 35
14% more capital invested
Capital invested by funds: $1.27B [Q3] → $1.46B (+$182M) [Q4]
7.17% more ownership
Funds ownership: 86.65% [Q3] → 93.83% (+7.17%) [Q4]
1% more funds holding
Funds holding: 369 [Q3] → 373 (+4) [Q4]
13% less repeat investments, than reductions
Existing positions increased: 93 | Existing positions reduced: 107
40% less funds holding in top 10
Funds holding in top 10: 5 [Q3] → 3 (-2) [Q4]
45% less call options, than puts
Call options by funds: $5.05M | Put options by funds: $9.11M
Research analyst outlook
4 Wall Street Analysts provided 1 year price targets over the past 3 months
4 analyst ratings
Jefferies Rob Dickerson 57% 1-year accuracy 4 / 7 met price target | 20%downside $16 | Hold Maintained | 28 Jan 2025 |
Stifel Matthew Smith 57% 1-year accuracy 17 / 30 met price target | 10%downside $18 | Hold Maintained | 24 Jan 2025 |
Barclays Andrew Lazar 35% 1-year accuracy 7 / 20 met price target | 20%downside $16 | Underweight Maintained | 17 Jan 2025 |
TD Cowen Robert Moskow 43% 1-year accuracy 26 / 60 met price target | 20%downside $16 | Sell Downgraded | 8 Jan 2025 |
Financial journalist opinion
Based on 12 articles about KLG published over the past 30 days









