Marriot International (MAR)

• Market cap: $76.5B
• 1 day: -3.39%
• 5 days: -4.41%
• 1 month: -0.09%
• 3 months: -2.11%
• 6 months: 23.59%
• Year to date: 1.10%
• 1 year: 14.02%
• 5 years: 93.71%
• 10 years: 234.50%
• Sector: Consumer Discretionary
• Industry: Hotels & Motels

About: Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of total rooms as of Dec. 31, 2024. North America makes up 62% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.

Employees: 418,000

Fund manager confidence

Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)

187% more first-time investments, than exits

New positions opened: 198 | Existing positions closed: 69

92% more funds holding in top 10

Funds holding in top 10: 12 [Q3] → 23 (+11) [Q4]

39% more call options, than puts

Call options by funds: $1.05B | Put options by funds: $756M

12% more capital invested

Capital invested by funds: $40.5B [Q3] → $45.1B (+$4.66B) [Q4]

5% more funds holding

Funds holding: 1,383 [Q3] → 1,452 (+69) [Q4]

4% more repeat investments, than reductions

Existing positions increased: 495 | Existing positions reduced: 475

0.26% more ownership

Funds ownership: 57.99% [Q3] → 58.25% (+0.26%) [Q4]

Research analyst outlook

12 Wall Street Analysts provided 1 year price targets over the past 3 months

• Low target: $269 3% downside
• Avg. target: $297 7% upside
• High target: $330 19% upside

12 analyst ratings

• positive: 3 25%
• neutral: 9 75%
• negative: 0 0%

Wells Fargo Daniel Politzer 59% 1-year accuracy 34 / 58 met price target	0% downside $277	Equal-Weight Maintained	18 Feb 2025
Truist Securities Patrick Scholes 61% 1-year accuracy 46 / 75 met price target	11% upside $308	Hold Maintained	12 Feb 2025
UBS Robin Farley 80% 1-year accuracy 8 / 10 met price target	8% upside $301	Neutral Maintained	12 Feb 2025
Susquehanna Christopher Stathoulopoulos 90% 1-year accuracy 18 / 20 met price target	3% upside $285	Neutral Maintained	12 Feb 2025
Barclays Brandt Montour 65% 1-year accuracy 53 / 81 met price target	2% upside $283	Equal-Weight Maintained	12 Feb 2025