Planet Fitness (PLNT)

• Market cap: $8.15B
• 1 day: -2.41%
• 5 days: -4.47%
• 1 month: 4.59%
• 3 months: -2.89%
• 6 months: 19.18%
• Year to date: -2.80%
• 1 year: 54.56%
• 5 years: 99.18%
• 10 years: 505.00%
• Sector: Consumer Discretionary
• Industry: Membership Sports & Recreation Clubs

About: Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.

Employees: 3,411

Fund manager confidence

Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)

114% more first-time investments, than exits

New positions opened: 75 | Existing positions closed: 35

36% more call options, than puts

Call options by funds: $139M | Put options by funds: $103M

17% more capital invested

Capital invested by funds: $7.74B [Q3] → $9.06B (+$1.31B) [Q4]

11% more funds holding

Funds holding: 343 [Q3] → 380 (+37) [Q4]

0.15% less ownership

Funds ownership: 108.9% [Q3] → 108.75% (-0.15%) [Q4]

10% less funds holding in top 10

Funds holding in top 10: 10 [Q3] → 9 (-1) [Q4]

35% less repeat investments, than reductions

Existing positions increased: 98 | Existing positions reduced: 151

Research analyst outlook

9 Wall Street Analysts provided 1 year price targets over the past 3 months

• Low target: $82 15% downside
• Avg. target: $104 8% upside
• High target: $123 27% upside

9 analyst ratings

• positive: 6 67%
• neutral: 3 33%
• negative: 0 0%

Canaccord Genuity Brian McNamara 41% 1-year accuracy 18 / 44 met price target	24% upside $120	Buy Initiated	13 Mar 2025
Stifel Chris O'Cull 51% 1-year accuracy 19 / 37 met price target	15% downside $82	Hold Maintained	28 Feb 2025
Macquarie Paul Golding 36% 1-year accuracy 19 / 53 met price target	2% downside $95	Neutral Maintained	27 Feb 2025
Guggenheim John Heinbockel 47% 1-year accuracy 7 / 15 met price target	8% upside $105	Buy Reiterated	27 Feb 2025
RBC Capital Logan Reich 34% 1-year accuracy 10 / 29 met price target	14% upside $110	Outperform Maintained	26 Feb 2025