Planet Fitness (PLNT)

• Market cap: $8.16B
• 1 day: -2.75%
• 5 days: -6.89%
• 1 month: -10.33%
• 3 months: -3.13%
• 6 months: 20.35%
• Year to date: -2.71%
• 1 year: 47.12%
• 5 years: 10.71%
• 10 years: 505.56%
• Sector: Consumer Discretionary
• Industry: Membership Sports & Recreation Clubs

About: Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.

Employees: 3,411

Fund manager confidence

Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)

111% more first-time investments, than exits

New positions opened: 74 | Existing positions closed: 35

37% more call options, than puts

Call options by funds: $139M | Put options by funds: $102M

17% more capital invested

Capital invested by funds: $7.74B [Q3] → $9.05B (+$1.31B) [Q4]

9% more funds holding

Funds holding: 343 [Q3] → 374 (+31) [Q4]

0.22% less ownership

Funds ownership: 108.91% [Q3] → 108.69% (-0.22%) [Q4]

10% less funds holding in top 10

Funds holding in top 10: 10 [Q3] → 9 (-1) [Q4]

34% less repeat investments, than reductions

Existing positions increased: 98 | Existing positions reduced: 149

Research analyst outlook

5 Wall Street Analysts provided 1 year price targets over the past 3 months

• Low target: $87 10% downside
• Avg. target: $104 7% upside
• High target: $123 27% upside

5 analyst ratings

• positive: 3 60%
• neutral: 2 40%
• negative: 0 0%

DA Davidson Linda Bolton Weiser 30% 1-year accuracy 34 / 112 met price target	10% downside $87	Neutral Maintained	21 Jan 2025
Stifel Chris O'Cull 81% 1-year accuracy 29 / 36 met price target	7% downside $90	Hold Maintained	17 Jan 2025
JP Morgan Rahul Krotthapalli 45% 1-year accuracy 5 / 11 met price target	3% upside $100	Overweight Maintained	17 Jan 2025
RBC Capital Logan Reich 43% 1-year accuracy 10 / 23 met price target	24% upside $120	Outperform Reiterated	15 Jan 2025
Piper Sandler Peter Keith 55% 1-year accuracy 26 / 47 met price target	27% upside $123	Overweight Maintained	6 Jan 2025