Planet Fitness (PLNT)

• Market cap: $7.91B
• 1 day: -0.70%
• 5 days: 0.47%
• 1 month: -4.60%
• 3 months: -10.20%
• 6 months: 19.12%
• Year to date: -5.80%
• 1 year: 58.06%
• 5 years: 65.83%
• 10 years: 486.31%
• Sector: Consumer Discretionary
• Industry: Leisure

About: Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.

Employees: 4,173

Fund manager confidence

Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)

114% more first-time investments, than exits

New positions opened: 75 | Existing positions closed: 35

36% more call options, than puts

Call options by funds: $139M | Put options by funds: $103M

22% more capital invested

Capital invested by funds: $7.45B [Q3] → $9.05B (+$1.6B) [Q4]

11% more funds holding

Funds holding: 343 [Q3] → 380 (+37) [Q4]

3.91% more ownership

Funds ownership: 104.79% [Q3] → 108.7% (+3.91%) [Q4]

10% less funds holding in top 10

Funds holding in top 10: 10 [Q3] → 9 (-1) [Q4]

34% less repeat investments, than reductions

Existing positions increased: 99 | Existing positions reduced: 150

Research analyst outlook

8 Wall Street Analysts provided 1 year price targets over the past 3 months

• Low target: $82 13% downside
• Avg. target: $104 10% upside
• High target: $120 28% upside

8 analyst ratings

• positive: 5 63%
• neutral: 3 38%
• negative: 0 0%

Guggenheim John Heinbockel 37% 1-year accuracy 7 / 19 met price target	17% upside $110	Buy Maintained	14 Apr 2025
BMO Capital Simeon Siegel 27% 1-year accuracy 6 / 22 met price target	17% upside $110	Outperform Maintained	31 Mar 2025
Canaccord Genuity Brian McNamara 29% 1-year accuracy 12 / 42 met price target	28% upside $120	Buy Initiated	13 Mar 2025
Stifel Chris O'Cull 42% 1-year accuracy 14 / 33 met price target	13% downside $82	Hold Maintained	28 Feb 2025
Macquarie Paul Golding 19% 1-year accuracy 10 / 52 met price target	1% upside $95	Neutral Maintained	27 Feb 2025