Under Armour Class C
About: Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and elsewhere. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. The Baltimore-based company was founded in 1996 and is led by controlling shareholder Kevin Plank.
Employees: 15,000
Fund manager confidence
Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)
249% more call options, than puts
Call options by funds: $5.32M | Put options by funds: $1.52M
50% more funds holding in top 10
Funds holding in top 10: 2 [Q3] → 3 (+1) [Q4]
38% more first-time investments, than exits
New positions opened: 55 | Existing positions closed: 40
0% more funds holding
Funds holding: 319 [Q3] → 320 (+1) [Q4]
0.05% more ownership
Funds ownership: 74.32% [Q3] → 74.37% (+0.05%) [Q4]
8% less capital invested
Capital invested by funds: $1.3B [Q3] → $1.19B (-$105M) [Q4]
16% less repeat investments, than reductions
Existing positions increased: 76 | Existing positions reduced: 90
Research analyst outlook
We haven’t received any recent analyst ratings for UA.
Financial journalist opinion
Based on 7 articles about UA published over the past 30 days
