Under Armour Class C
About: Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and elsewhere. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. Under Armour also operates a digital fitness app called MapMyFitness. The Baltimore-based company was founded in 1996 and is led by controlling shareholder Kevin Plank.
Employees: 15,000
Fund manager confidence
Based on 2024 Q3 regulatory filings by fund managers ($100M+ AUM)
288% more call options, than puts
Call options by funds: $7.94M | Put options by funds: $2.05M
30% more first-time investments, than exits
New positions opened: 39 | Existing positions closed: 30
22% more capital invested
Capital invested by funds: $1.06B [Q2] → $1.3B (+$235M) [Q3]
3% more funds holding
Funds holding: 309 [Q2] → 318 (+9) [Q3]
0% more funds holding in top 10
Funds holding in top 10: 2 [Q2] → 2 (+0) [Q3]
1.99% less ownership
Funds ownership: 76.18% [Q2] → 74.2% (-1.99%) [Q3]
17% less repeat investments, than reductions
Existing positions increased: 76 | Existing positions reduced: 92
Research analyst outlook
We haven’t received any recent analyst ratings for UA.
Financial journalist opinion
Based on 3 articles about UA published over the past 30 days
