ULTA icon

Ulta Beauty

357.75 USD
+8.16
2.33%
At close Apr 17, 4:00 PM EDT
After hours
357.75
+0.00
0.00%
1 day
2.33%
5 days
1.29%
1 month
0.21%
3 months
-11.67%
6 months
-3.76%
Year to date
-16.64%
1 year
-15.73%
5 years
66.00%
10 years
135.28%
 

About: With more than 1,400 freestanding stores and 600 Target shop-in-shops, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also offers salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. In addition, it collects royalties through its Target partnership and credit card revenue. Most standalone Ulta stores are approximately 10,000 square feet and are in suburban strip centers. The firm will soon open franchised stores in Mexico and has formed a joint venture to expand into the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

Employees: 58,000

0
Funds holding %
of 7,419 funds
0
Analysts bullish %
of 14 analysts

Fund manager confidence

Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)

71% more funds holding in top 10

Funds holding in top 10: 7 [Q3] → 12 (+5) [Q4]

27% more first-time investments, than exits

New positions opened: 164 | Existing positions closed: 129

13% more capital invested

Capital invested by funds: $16B [Q3] → $18B (+$2.02B) [Q4]

2% more funds holding

Funds holding: 953 [Q3] → 972 (+19) [Q4]

8% more call options, than puts

Call options by funds: $1.68B | Put options by funds: $1.56B

0.26% less ownership

Funds ownership: 89.83% [Q3] → 89.57% (-0.26%) [Q4]

25% less repeat investments, than reductions

Existing positions increased: 296 | Existing positions reduced: 395

Research analyst outlook

14 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$310
13%
downside
Avg. target
$403
13%
upside
High target
$526
47%
upside

14 analyst ratings

positive
43%
neutral
50%
negative
7%
DA Davidson
Michael Baker
35% 1-year accuracy
16 / 46 met price target
16%upside
$415
Buy
Maintained
16 Apr 2025
Goldman Sachs
Kate McShane
68% 1-year accuracy
21 / 31 met price target
18%upside
$423
Buy
Upgraded
1 Apr 2025
Citigroup
Kelly Crago
0% 1-year accuracy
0 / 1 met price target
2%upside
$365
Neutral
Maintained
17 Mar 2025
Barclays
Adrienne Yih
26% 1-year accuracy
25 / 97 met price target
9%downside
$327
Equal-Weight
Maintained
14 Mar 2025
Canaccord Genuity
Susan Anderson
19% 1-year accuracy
7 / 36 met price target
47%upside
$526
Buy
Maintained
14 Mar 2025

Financial journalist opinion

Based on 14 articles about ULTA published over the past 30 days

Positive
Zacks Investment Research
3 days ago
Top Beauty and Cosmetics Stocks to Boost Your Portfolio
Leading beauty and cosmetics stocks like EL, COTY and ULTA are thriving on innovation, technological advancements and sustainability.
Top Beauty and Cosmetics Stocks to Boost Your Portfolio
Neutral
Business Wire
3 days ago
Ulta Beauty Names Lauren Brindley Chief Merchandising and Digital Officer
BOLINGBROOK, Ill.--(BUSINESS WIRE)--Ulta Beauty, Inc. (NASDAQ: ULTA) today announced the appointment of Lauren Brindley as Chief Merchandising and Digital Officer effective June 3, 2025. Brindley succeeds Monica Arnaudo who will retire in June. As Chief Merchandising and Digital Officer, Brindley will have executive responsibility for Ulta Beauty's merchandising, ecommerce, wellness, and marketplace strategies, while also leading the company's assortment brand building strategy. “Providing our.
Ulta Beauty Names Lauren Brindley Chief Merchandising and Digital Officer
Neutral
The Motley Fool
5 days ago
Have $500? 3 Absurdly Cheap Stocks Long-Term Investors Should Buy Right Now
It's been a tough past few weeks for stocks. Despite one brilliantly bullish day last week, the S&P 500 is still down 15% from its February peak, and seemingly still testing the waters of lower lows.
Have $500? 3 Absurdly Cheap Stocks Long-Term Investors Should Buy Right Now
Neutral
Zacks Investment Research
1 week ago
Ulta Beauty (ULTA) Laps the Stock Market: Here's Why
In the closing of the recent trading day, Ulta Beauty (ULTA) stood at $361.46, denoting a +1.83% change from the preceding trading day.
Ulta Beauty (ULTA) Laps the Stock Market: Here's Why
Neutral
Seeking Alpha
1 week ago
Ulta Beauty: Recession Proof Or Not?
Ulta Beauty has shown exceptional growth with smart capital allocation and minimal debt, positioning it strongly in the market. Despite current political uncertainty and potential recession risks, Ulta's diverse product range and strong loyalty program offer resilience. Shares are currently undervalued; it's a good time to start a position with a plan to average down during potential market volatility.
Ulta Beauty: Recession Proof Or Not?
Neutral
Zacks Investment Research
1 week ago
How to Play Ulta Beauty Stock After a 17% Drop in Three Months
ULTA's stock slump reflects category softness and rising costs, but its push in skincare, loyalty and digital may help spark a long-term recovery.
How to Play Ulta Beauty Stock After a 17% Drop in Three Months
Positive
Seeking Alpha
1 week ago
Ulta Beauty: A Steady Ship For Unsteady Times
Ulta Beauty's share price has dropped ~15% YTD, presenting a buying opportunity amid market panic and long-term growth potential. Despite macroeconomic headwinds and tariff concerns, Ulta's low import exposure and strong comparable sales growth make it a resilient investment. Ulta's expanding customer base, including men's fragrances and Gen Z, and strategic investments in omnichannel marketing, are driving healthy growth prospects. The company is adding 60 net-new stores in FY25.
Ulta Beauty: A Steady Ship For Unsteady Times
Neutral
Seeking Alpha
2 weeks ago
Ulta Beauty, Inc. (ULTA) J.P. Morgan's 11th Annual Retail Round Up Conference (Transcript)
Ulta Beauty, Inc. (NASDAQ:ULTA ) J.P. Morgan's 11th Annual Retail Round Up Conference April 3, 2025 10:00 AM ET Company Participants Kecia Steelman - Chief Executive Officer Paula Oyibo - Chief Financial Officer Conference Call Participants Christopher Horvers - JPMorgan Christopher Horvers Great.
Ulta Beauty, Inc. (ULTA) J.P. Morgan's 11th Annual Retail Round Up Conference (Transcript)
Neutral
Market Watch
2 weeks ago
Ulta Beauty's troubles have ‘likely reached a bottom,' Goldman Sachs says, but other analysts cite these threats
Over the past few years, beauty-products chain Ulta Beauty Inc. has faced easing demand and stiffer competition. But analysts at Goldman Sachs on Tuesday said the company had “likely reached a bottom,” at least as it relates to those concerns.
Ulta Beauty's troubles have ‘likely reached a bottom,' Goldman Sachs says, but other analysts cite these threats
Positive
Benzinga
2 weeks ago
Ulta Beauty's Q1 Comp Momentum Turns This Analyst Bullish, Plus 'Tariff Risk Is Low'
While the prestige and mass beauty industry segments in 2024 have rebounded, growth 7% and 3%, respectively, Ulta Beauty Inc ULTA is gaining back market share, according to Goldman Sachs.
Ulta Beauty's Q1 Comp Momentum Turns This Analyst Bullish, Plus 'Tariff Risk Is Low'
Charts implemented using Lightweight Charts™