Vera Bradley
About: Vera Bradley Inc designs women's handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the most. most of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The majority of revenue is from the Vera Bradley Direct segment.
Employees: 2,135
Fund manager confidence
Based on 2024 Q4 regulatory filings by fund managers ($100M+ AUM)
2,331% more call options, than puts
Call options by funds: $389K | Put options by funds: $16K
0.97% more ownership
Funds ownership: 69.36% [Q3] → 70.33% (+0.97%) [Q4]
5% less funds holding
Funds holding: 85 [Q3] → 81 (-4) [Q4]
22% less first-time investments, than exits
New positions opened: 14 | Existing positions closed: 18
27% less capital invested
Capital invested by funds: $107M [Q3] → $78M (-$28.9M) [Q4]
44% less repeat investments, than reductions
Existing positions increased: 19 | Existing positions reduced: 34
Research analyst outlook
2 Wall Street Analysts provided 1 year price targets over the past 3 months
2 analyst ratings
Small Cap Consumer Research Eric Berg 0% 1-year accuracy 0 / 4 met price target | 78%upside $4 | Buy Reiterated | 24 Mar 2025 |
Small Cap Consumer Research Eric Beder 21% 1-year accuracy 39 / 183 met price target | 78%upside $4 | Buy Maintained | 12 Mar 2025 |
Financial journalist opinion
Based on 6 articles about VRA published over the past 30 days









