Yum! Brands
About: Yum Brands is a US-based restaurant operator featuring a portfolio of four brands: KFC (31,981 global units at year-end 2024), Pizza Hut (20,225 units), Taco Bell (8,757 units), and Habit Burger & Grill (nearly 400 units). With more than $65 billion in 2024 systemwide sales, the firm is the second-largest restaurant company in the world behind McDonald's ($131 billion), ahead of Restaurant Brands International ($44 billion) and Starbucks ($30 billion). Yum is 98% franchised, with the largest franchisee, Yum China, spun out in 2016, after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity. Yum is the newest evolution of Tricon, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Employees: 40,000
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
109% more call options, than puts
Call options by funds: $425M | Put options by funds: $204M
53% more first-time investments, than exits
New positions opened: 142 | Existing positions closed: 93
25% more funds holding in top 10
Funds holding in top 10: 4 [Q3] → 5 (+1) [Q4]
2% more funds holding
Funds holding: 1,213 [Q3] → 1,237 (+24) [Q4]
1.42% more ownership
Funds ownership: 83.26% [Q3] → 84.68% (+1.42%) [Q4]
1% less capital invested
Capital invested by funds: $32.6B [Q3] → $32.1B (-$459M) [Q4]
7% less repeat investments, than reductions
Existing positions increased: 389 | Existing positions reduced: 418
Research analyst outlook
13 Wall Street Analysts provided 1 year price targets over the past 3 months
13 analyst ratings
Citigroup Jon Tower 40% 1-year accuracy 14 / 35 met price target | 5%upside $151 | Neutral Maintained | 15 Apr 2025 |
Guggenheim Gregory Francfort 46% 1-year accuracy 6 / 13 met price target | 15%upside $165 | Buy Maintained | 8 Apr 2025 |
Baird David Tarantino 50% 1-year accuracy 15 / 30 met price target | 21%upside $174 | Outperform Maintained | 7 Apr 2025 |
Piper Sandler Brian Mullan 20% 1-year accuracy 2 / 10 met price target | 5%upside $150 | Neutral Maintained | 3 Apr 2025 |
TD Securities Andrew Charles 38% 1-year accuracy 34 / 89 met price target | 14%upside $164 | Hold Reiterated | 31 Mar 2025 |
Financial journalist opinion
Based on 11 articles about YUM published over the past 30 days









