Diageo
About: Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.
Employees: 30,092
0
Funds holding %
of 7,310 funds
–
Analysts bullish %
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
0.52% less ownership
Funds ownership: 2.99% [Q4 2024] → 2.48% (-0.52%) [Q1 2025]
8% less funds holding
Funds holding: 955 [Q4 2024] → 874 (-81) [Q1 2025]
19% less repeat investments, than reductions
Existing positions increased: 277 | Existing positions reduced: 344
27% less capital invested
Capital invested by funds: $7.92B [Q4 2024] → $5.81B (-$2.11B) [Q1 2025]
29% less funds holding in top 10
Funds holding in top 10: 7 [Q4 2024] → 5 (-2) [Q1 2025]
29% less call options, than puts
Call options by funds: $50.8M | Put options by funds: $72M
40% less first-time investments, than exits
New positions opened: 84 | Existing positions closed: 141
Research analyst outlook
We haven’t received any recent analyst ratings for DEO.
Financial journalist opinion
Based on 6 articles about DEO published over the past 30 days
Negative
The Motley Fool
15 hours ago
1 Warren Buffett Stock Trading at a Once-in-a-Decade Valuation to Buy Now and Hold Forever
Warren Buffett has made himself and the investors in Berkshire Hathaway (NYSE: BRK.A) (NYSE: BRK.B) very wealthy by identifying companies trading at great value relative to their long-term outlook. Often times, political and economic environments will dull the near-term outlook for a business.
Positive
Business Insider
6 days ago
Diageo North America CMO Ed Pilkington describes how Don Julio became a leading tequila brand
Diageo North America CMO Ed Pilkington on Don Julio's marketing plan.
Neutral
PRNewsWire
1 week ago
WHERE ZEST MEETS THE WEST: LONE RIVER RANCH WATER LAUNCHES NEW LEMONADE SPLASH VARIETY PACK - THE OFFICIAL DRINK OF OUTDOOR SUMMER ADVENTURE
The OG Canned Ranch Water partners with Strava and Cooldown on a series of outdoor collabs designed to put daily adventure and movement back on the map NEW YORK , June 26, 2025 /PRNewswire/ -- Lone River Beverage Company, the brand behind the OG Ranch Water in a can, is kicking off summer with its zesty new release: Lemonade Splash Variety Pack – a Lone River spin on an American classic that captures the essence of sun-drenched afternoons in Far West Texas – where the Lone River story began. The Lemonade Splash Variety Pack features four bold new flavors: Classic Agave, Prickly Pear, Hot Honey and Blueberry.
Negative
CNBC
3 weeks ago
Spirit makers face a sobering cocktail of challenges — from tariffs to teetotalers
Global spirit makers are staring down a sobering cocktail of challenges as tariffs and brand boycotts exacerbate shifting consumer habits. French cognac maker Rémy Cointreau on Wednesday became the latest spirits maker after Diageo and Pernod Ricard to withdraw its sales targets on trade uncertainty.
Positive
Benzinga
3 weeks ago
Top 3 Risk Off Stocks That Could Blast Off This Month
The most oversold stocks in the consumer staples sector presents an opportunity to buy into undervalued companies.
Positive
Proactive Investors
4 weeks ago
Diageo defies sector gloom as Remy Cointreau scraps 2030 targets
Drinks giant Diageo PLC (LSE:DGE) opened higher on Wednesday, appearing unfazed by a profit warning from French rival Remy Cointreau, which abandoned its long-term growth targets due to persistent weakness in key markets and the impact of tariffs. Remy, best known for its cognac and Cointreau liqueur, said its 2030 sales ambitions were no longer achievable, citing continued sluggish demand in the US, ongoing pressure in China, and trade tariffs on its flagship cognac.
Neutral
PRNewsWire
1 month ago
Ketel One Family Made Vodka Partners with Dorsia to Unlock Access & Celebrate their Vision of the Fictional Dorsia for One Night Only
Partnership to also offer insider perks, from coveted premium membership giveaways to martini experiences at NYC's top restaurants, for those in the know - If You Know, You Ketel NEW YORK , June 3, 2025 /PRNewswire/ -- Ketel One Family Made Vodka is teaming up with Dorsia, the global leader in the hospitality and tech space, best known for allowing its members access to the world's hardest to get restaurant reservations and most sought-after cultural experiences, to bring the legendary allure of the fictional Dorsia to life for one night only. For one unforgettable night on June 3, Ketel One Vodka will unite tastemakers who are truly in the know; those who recognize a defining cultural moment, live deep within dining and entertainment, and instinctively reach for a Ketel One Vodka martini to celebrate it.
Neutral
PRNewsWire
1 month ago
Hold Onto Your Cocktail: Captain Morgan and Universal Pictures' M3GAN 2.0 Join Forces with a Glow-in-the-Dark Spiced Rum Bottle and Limited-Edition Cocktail Experience
Get ready to slay summer. NEW YORK , June 3, 2025 /PRNewswire/ -- Captain Morgan is joining forces with the ultimate queen of chaos, M3GAN, for a summer collab that's serving spice, sass, and serious main character energy.
Negative
CNBC Television
1 month ago
'Fast Money' traders talk if alcohol is becoming the new tobacco stocks
The 'Fast Money' traders talk alcohol stocks struggling.
Positive
Seeking Alpha
1 month ago
Buffett's May DiviDogs Tag Ally As A "Safer" Buy
Berkshire Hathaway's latest moves include doubling down on Constellation Brands and increasing stakes in Domino's Pizza, Pool, and Sirius XM, while dropping Citigroup, DaVita, and Nu Holdings. Top Berkshire 'dividend dogs'—Kraft Heinz, Sirius XM, and Ally Financial—now offer annual dividends from $1,000 invested that exceed their single share prices, meeting the dogcatcher ideal. Analyst forecasts suggest the top ten high-yield Berkshire stocks could deliver average net gains of 21.31% by May 2026, with moderate risk compared to the broader market.
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